Episode 16: “BRANDING BUD: THE COMMERCIALIZATION OF CANNABIS", WRITTEN BY DAVID PALESCHUCK : BOOK RELEASE 4/20/2021

“BRANDING BUD: THE COMMERCIALIZATION OF CANNABIS”, Written by David Paleschuck

RELEASES THE FIRST BOOK TO EXPLORE THE LEGAL CANNABIS BRAND LANDSCAPE

We are excited to announce the release of branding and marketing expert David Paleschuck’s highly anticipated book“Branding Bud: The Commercialization Of Cannabis” (www.brandingbud.com). The publication is a compelling must-read that digs deep into the ever-changing cannabis industry to uncover what brands of all sizes are doing to introduce their products to the hearts and minds of cannabis consumers.

With the global legal cannabis market valued at US$17.7 billion in 2019, it is expected to grow exponentially and projected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. Leveraging the most up-to-date industry research, Paleschuck takes a critical look at the current state of legal US cannabis products, packaging, and consumption.

“My intent in writing the book is to normalize how we look at cannabis as a nation, and as consumers. Never before has a plant been so misunderstood; and those associated with it, so mistreated. As legalization continues, it’s my hope that we’ll look at cannabis and cannabis consumers in a new and different way”, says Paleschuck.

Published by legendary cannabis expert Ed Rosenthal’s publishing house, Quick American Publishing, the first-of-its-kind book also breaks new territory, offering a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them. “Branding Bud” touches upon the political and legal history of cannabis; consumer segments and means of consumption; and how that has informed the legal cannabis brand landscape developing today.

“Branding Bud” also answers the questions “Who exactly is the cannabis consumer? What’s their lifestyle(s)? What brands speak to them? Is there just one type of cannabis consumer? Are the images of the same celebrities stereotyping cannabis smokers? And to push even further, is ‘smoking’ itself a stereotype of cannabis consumption?”

“Branding Bud: The Commercialization Of Cannabis” will launch globally on April 20, 2021 and is currently available for pre-order on AMAZON (Link to purchase HERE).

WHAT THE EXPERTS ARE SAYING ABOUT THE BOOK
“This book provides an indispensable perspective for entrepreneurs, brand creators, and marketers as they get ready to establish themselves in this very promising industry.”
Brian Wansolich, Co-Founder, Leafly and Headset

“From a seasoned lifestyle marketer and branding expert comes a book on cannabis branding. David has one of the canniest minds in branding and has digested what would take years for even the most expert ‘cannasseurs’ to understand and clearly layout. Critically reviewing legal cannabis brands and their packaging including flower, oil, topicals, edibles, and even transdermal patches, this book covers lots of territory. Whether your pro- or anti-cannabis, this book is eye-opening, enlightening, and informative enough to change your perceptions about cannabis.”
Tobias Coughlin-Bogue, Staff Writer, The Stranger

“Never before has a book been compiled on cannabis brands and the consumers they appeal to. This book breaks stereotypes and answers many of the questions surrounding cannabis today. A must-read for entrepreneurs, investors, marketers, designers, and anyone else interested in the exciting and evolving world of cannabis legalization.”
Eric Layland, Founder, The Matters Group

“Few people could have written the first book on cannabis branding. David’s experience in consumer product goods, lifestyle marketing, and cannabis culture allow him to view this new and exciting industry in ways that many others can’t. Great insights and a great read.”
Michael Blatter, Founder, Mirrorball

“This book is smart and informative! It provides consumer insights and a solid branding perspective that will, no doubt, have a huge impact on the way the cannabis industry is seen and sees itself.”
Jared Mirsky, Founder, Wick & Mortar

“Impeccable timing combined with solid research adds up to a comprehensive overview of legal cannabis brands and their assets. Get the book now!”
Trek Manzoni, Co-Founder, Dope Magazine

ABOUT THE AUTHOR DAVID PALESCHUCK
With over twenty years of product development, brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo, and Microsoft–and almost ten years in the legal cannabis industry at Dope Magazine and as a consultant to the industries top national manufacturers–David has played a part in developing many of today’s best-known cannabis brands. As Founder of PALESCHUCK, he now consults on many aspects of legal cannabis to those both currently in the industry and to those wanting to enter it.