Episode 11: David Paleschuck: Branding Bud | The Commercialization of Cannabis

With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo and Microsoft – and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal – Paleschuck has played a part in creating many of today’s well-known cannabis brands. His writings on cannabis trends, branding and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, PROHBTD, among others.

David and I have gotten to know each other through Club House and we have had some really great conversations. I wanted to have him on the podcast to hear more about his book and his perspectives on ever aspect of cannabis. Since this recording we have started a club in Club House called "All Things Cannabis".

David Paleschuck

Branding Bud

Join us in our clubs: "All Things Cannabis" Fridays 8-10pm PDT Branding Bud, 10-12am Know Grow Create, 12-2am Late Night with Aaron Salles and Friends.